The before

We wanted one source of truth for sales, marketing, and the rest of the company. What we had was a commercial team paying a heavy price for a fragmented GTM stack: ten Definitive Healthcare licenses, hours per rep per week on manual account research, and every rep prepping accounts differently. No shared standard, no shared truth.

Reps filled the gaps with their own LLMs but the quality of their research was not there.

The switch

Revealed built and maintains a custom account mapping and monitoring layer that continuously tracks every account in pipeline, refreshes the buying group, and surfaces new openings to advance a deal.

In less than a month we built a standardized research template and created a predictable turnaround for account insights. The value we've been able to extract is consistent quality of research every single time. That to me is the key value add.

It shows up where the team already works. Account intelligence is pushed into Glean, our enterprise search tool, so reps query it the way they query anything else and pull it straight into Salesforce account plan fields: staffing approach, AI landscape, competitive health systems, recent news. No new tool to learn.

Revealed has quickly become the newest "hire" on our RevOps and Enablement team. It feels like adding a dedicated research analyst.

The results

Everyone loves Revealed, and we are not force feeding it to anyone. The team comes to me and says, hey, I met with my AE, we are going to target these three accounts, can you get them in Revealed. To me that is the ultimate kind of endorsement.

One rep told me it surfaced an article about a hospital she had been targeting that came out that same day, which made the outreach land.