The before

Before Revealed, sales intelligence lived in our CRM, HubSpot: one big account list, a pile of contacts that may or may not move a deal, and useful tidbits about accounts and deals scattered across notes and spreadsheets.

That meant hours per account just to work out the right persona and the problems at their company we could actually solve. Hours more clicking through spreadsheets to prep for calls. And deals lost because a competitor got in their ear while we were still researching.

The switch

We were doing cold outreach, but not well. A mix of spray and pray, mediocre Apollo AI snippets, and the occasional hand-written email that took forever. We needed real buying signals and company insights that meant something to a healthcare SaaS company.

What stood out about Revealed is that the team has sat in the AE seat selling into large health systems. They know what it takes to build a relationship and move a deal.

Today the BDR team starts with the next moves Revealed surfaces, cross-references our core messaging in a Claude project, and writes an email tailored to that specific signal. Revealed's custom skills decide which accounts get worked first. Right message, right person, right company, right time.

Buyer intent signals surfaced by a team that actually knows healthcare.

The results

Real conversations are coming out of these signals. We have run cold campaigns before, but now C-suite executives are writing thoughtful replies, even when the answer is no. That tells us we are reaching out about something they actually care about.

In the past 90 days we have tripled the number of meetings booked per month, mostly through cold email.

The clearest example: a large regional health system in Texas was already well down the road with our main competitor. A Revealed next move flagged a panel the prospect was speaking on, something we never would have found on our own. We reached out, made an introduction, and got back in the deal.